Supermarket wine

Fine wine makers have mixed feelings about supermarket chains selling their wine.

On one hand, grocery stores offer exciting opportunities to sell to folks who would not set foot in a wine or liquor store.

On other hand, wineries worry about image. What if loyal customers of a winery’s high-end efforts balk when they find winery’s third-level bottles alongside cheap bargains on a grocery aisle? Continue reading “Supermarket wine”