Parker 9-23-2015

Robert Parker. Like New York Yankees and Dallas Cowboys, you either revile with corrosive intensity or adore with hagiographic veneration.

Arguably, Robert Parker made wine what it is today in U.S. The 100-point scale—his transformative gimmick—is why America is world’s largest consumer of wine. We were timid neophytes before. He made it possible for barefoot Pilgrim consumers to pretend they knew what they were doing.
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Supermarket wine

Fine wine makers have mixed feelings about supermarket chains selling their wine.

On one hand, grocery stores offer exciting opportunities to sell to folks who would not set foot in a wine or liquor store.

On other hand, wineries worry about image. What if loyal customers of a winery’s high-end efforts balk when they find winery’s third-level bottles alongside cheap bargains on a grocery aisle? Continue reading “Supermarket wine”