Branding wine varietals—selling the name of the grape—is marketing breakthrough that elevated American, then world, wine consumption to levels enjoyed today. Continue reading “Commodity wines 5 of 6”
Author: gusclemens
Commodity wines 4 of 6
The marketing masterstroke of naming wines by the grape from which they are made is a major reason for today’s wine boom. Continue reading “Commodity wines 4 of 6”
Commodity wines 3 of 6
Commodity wine producers see their mission as making a wine product rather than serving as stewards of a vineyard, so they naturally focus on best-selling wine grapes. Continue reading “Commodity wines 3 of 6”
Commodity wines 2 of 6
Starting in the 1970s and really taking off in past quarter century, wine became a beverage enjoyed by all levels of American society. Continue reading “Commodity wines 2 of 6”
Commodity wines 1 of 6
Loosely speaking, there are two types of wine making. Continue reading “Commodity wines 1 of 6”
Pinot Gris/Pinot Grigio
Pinot Gris–Pinot Grigio. Same grape, often not same wine. Continue reading “Pinot Gris/Pinot Grigio”
Labor Day
Labor Day weekend cometh. Even if autumnal equinox is more than two weeks away, the weekend is easy excuse for a last garden gathering or final shorts-and-flip-flops party before kids trek back to school and hazy-lazy-crazy days fade to memories. Continue reading “Labor Day”
Barbera
Barbera is a grape similar to Longfellow’s girl with the curl. When it is good, it is very good indeed. And when it is bad, it is horrid. Continue reading “Barbera”
Wine at restaurant 3 of 3
Ordering by the glass seems the perfect restaurant wine strategy. Continue reading “Wine at restaurant 3 of 3”
Wine at restaurant 2 of 3
Worst wine deals at a restaurant usually are at lowest end of the wine list. Continue reading “Wine at restaurant 2 of 3”